It’s important to have a solid plan for your marketing. Social media is the place where consumers go to find everything and anything. That’s why you’ll need to learn some tips and tricks to save time and improve your results. As soon as you figure out your goals with social media, you can use these tips we’re sharing today to make the most of your social media profiles.

So how do we save time and improve results?

Post relevant content

While it’s great to have something go viral, it’s always best to stick with relevant content. That means sharing social media updates from similar niche communities as well as your own blog. You’ll want to share relevant content that’s factual and captures the attention of your audience who, by the way, followed your social media profile because they like what you have to say about your specific niche.

Use a social media management tool

I cannot stress this enough! It’s important to have a social media tool such as Buffer or Hootsuite to schedule and analyze data from your social media accounts. Hootsuite gives you one dashboard where you can see streams and engagement on social media to reply and post in one easy spot. This helps save time so that you can be more efficient in responses and scheduling content.

Share regularly

It’s important to share regularly but not overload your followers’ stream. Evaluate how frequently you post on Facebook, Twitter and Pinterest will impact your click-thru results. Other social media marketing experts have said you can easily post 30 tweets per week on Twitter to increase your click-thru’s, while Facebook Pages need fewer updates.

Use a social media content calendar

The biggest time sucker out there is social media. I don’t know how many times I’ve logged into Facebook to update my page only to find that I got sucked into random conversations and memes. Create a social media content calendar so that you have strict goals to focus on, or just use a scheduling tool to manage your social media so you don’t get lost in other people’s updates.

Follow and 80/20 rule

Lastly, you don’t have to craft your own social media content, either. Facebook Pages seem to have improved results when you share 80% other content pertaining to your niche, such as the favorite FB page you follow that shares relevant content to your industry. With this method, you’d then post 20% of your own content such as merchandise, blog posts, and other updates on your Facebook Page.

The best way to use social media in a way that saves time and improves results is to know your audience, manage your accounts from afar with a management tool, and keep a content calendar to fuel your daily tasks. All of the social media management tips to save time and improve results shared today will help you reach all of your goals this year. Keep working on your social media platforms and you’ll have confidence in no time.