A single-day, SEO back-to-basics intensive in San Diego, California, with experts, Kuleen Lashley, Stefanie Mullen, and Camille Whiting.

  • Kuleen Lashley
  • Stefanie Mullen
  • Camille Whiting

The internet is forever changing, and it’s hard to keep up. Especially if you’re a brand trying to engage your audience, and keep them engaged. One of the best ways to build your brand, keep your audience interested, and get more traffic to your site is by understanding Search Engine Optimization, more commonly known as SEO.

Understanding SEO is not complicated. But if you continue to ignore it, you’re essentially ignoring your biggest customer, Google. Join us in a one-day intensive class on how to optimize your site. And get the knowledge you need to increase your traffic and build your brand. Get back to the basics and fill in those knowledge gaps. Not only will you get hands-on experience learning WHAT to do. You’ll learn WHY to do it.

In conjunction with SEO, you must also understand your site analytics. Tell the story of your audience, traffic, and content consumption to find what they really want based on various reports and connections as data points.

See how Social Media has evolved and impacted SEO and analytics. Find out how to connect the dots between the two and build a successful brand.

What you can expect

  • Get hands-on experience configuring Yoast with step-by-step guidance and explanation.
  • Learn about the Yoast plugin and how to use it to your advantage.
  • Unlock the mystery of Google Search Console.
  • Learn about sitemaps and submit yours to Google.
  • Find out the common mistakes bloggers make and learn how to fix them.
  • Ask and get answers to your questions from a fellow blogger who speaks your language.
  • Dive deep into your analytics and see what your numbers are telling you.
  • Find out where your traffic is coming from and how to keep them coming back.
  • Understand how social media plays a part in your total strategy.
  • Optimize your social media accounts to boost SEO and referral traffic.
This one-day intensive is for any blogger or site owner who wants to learn how to get better and more accurate exposure on Google and other search engines. If you’ve ignored SEO and site analytics for a long time and dismissed it as something that will take care of itself, you have much more to learn, and you need to be here.
  • You get a deep dive into one particular subject. Instead of leaving with an overwhelming list of things to do later, you can start taking action immediately.
    Mindy Marzec 5 stars Mindy Marzec fairytalemindy
  • Whether you’re starting out in the biz or a seasoned pro, FLOCK offers something for everyone. Getting to learn from your peers and business leaders is priceless. I can’t wait to attend another FLOCK event!
    Emille Crawford 5 stars Emille Crawford emille_enchanted
  • I went into this event knowing I needed to learn more. And after a fun day, I walked away with tips, concrete tools, and a plan for how to improve my game.
    Kimberly Ann Kauer 5 stars Kimberly Ann Kauer kimberlykauer

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