A single-day intensive on traffic and analytics at Walt Disney World in Orlando, Florida with Audrey McClelland, Kuleen Lashley, Leslie Harvey, Maria Bailey, Melissa Culbertson, and Vera Sweeney.
Content creators, bloggers, and influencers must all adapt and adjust to our ever-changing industry and new ways to find growth. Whether it be social media or your blog, you need to know how to analyze your traffic and make constant adjustments to keep your audience coming back.
Wondering about the importance of SEO, how to understand your analytics, or how to find your best content? This event is for you. Our speakers have found ways to best utilize social media, and create content to target their vast audiences as they continue to drive traffic to their platforms.
Join us at Walt Disney World for an entire day focused on driving traffic to your blog. Discover how these professionals have learned to reach audiences of epic proportions just by following best practices, keeping content relevant, and understanding how to analyze their business needs. After you spend a day with these women, you’ll understand the secrets to their successes.
Audrey McClelland is the founder of MomGenerations.com, an online destination for mothers. Mom Generations is in its 11th year, and is a destination for mothers featuring over 3000 videos and 10,000 postings on the latest trends in fashion and beauty for moms, kid fashion, baby gear, product reviews, toys and many other pieces of advice for busy moms.
Audrey has been featured on the Today Show, Good Morning America, Nightline, the Rachael Ray Show, The Daily Buzz and in publications such as The New York Times, The New York Post, WWD, Parenting Magazine, Pregnancy Magazine and Redbook. Audrey’s business book, The Digital Mom Handbook, published by Harper Collins is on shelves. Audrey lives in RI with her husband and 4 sons and daughter.
After teaching herself CSS and HTML, Kuleen set her “sites” on mastering SEO. She took courses online, and read the two-inch thick book, Art of SEO, in her spare time.
She practiced her new SEO skills on her own site and then started helping out her blogger friends. With their encouragement (okay, with their pestering) she decided to open A Blogger’s Best Friend.
It’s important to Kuleen that you never say “I don’t know what the SEO person did on my site” when referring to her work. She’ll work with you no matter what your level of SEO knowledge to make sure you understand the services she provides.
Leslie Harvey is a family travel blogger and freelance writer. Her site, Trips With Tykes, chronicles the joys and challenges of family travel with little ones. Her work focuses on identifying and overcoming the little logistical challenges of travel with young children that make so many families shy away from it before they even begin. Her travel passions include all things involving planes and air travel, Disney, snow skiing, and national parks. She is currently a brand ambassador for Southwest Airlines.
Leslie’s blogging experiences led her to discover Pinterest many years ago, and it was a match made in heaven. She has made it her mission to educate bloggers and brands about the platform’s versatility for numerous niches beyond just recipes and DIY. Leslie now provides Pinterest consulting services for brands and fellow bloggers in the travel and lifestyle spaces.
Maria is an award-winning author, host of Mom Talk Radio, co-founder of Mom TV, nationally known speaker and the foremost authority on marketing to moms. Her company, BSM Media is a full service marketing and media firm. Maria has published 7 books focused on moms and marketing and contributed to more than a dozen others on topics such as marketing, business development, social media, consumer behaviors and strategy. Her most recent book is Millennial Moms: 202 Facts Marketers Need to Know to Build Brands and Drive Sales.
Melissa is a side hustler, marketing pro, and mom of two. Through her website Blog Clarity, she helps online business owners grow authentically through fab content and down-to-earth marketing. With nearly 20 of marketing experience, Melissa currently works at Burt’s Bees as the assistant manager of digital brand engagement. There she leads social media strategy and works directly with companies like Google, Facebook/Instagram, and Pinterest. Melissa has two boys (who share the same birthday 3 years apart) and lives in Raleigh, North Carolina.
Vera Sweeney – mom, blogger, social media influencer, and New York resident – is the founder of Lady and the Blog. Her lifestyle and parenting brand helps busy women stay on top of the latest style, travel, and parenting trends.
Vera most recently co-founded a platform geared towards women called Permission to Hustle. This space was created for social media entrepreneurs looking for advice and encouragement from fellow industry leaders. She and her partner, Audrey McClelland, offer both online and offline interactive experiences pairing brands with niche influencers. Audrey and Vera’s events range from intimate luncheons and online chats to large-scale expos and mastermind retreats.
“Delight in the formal grace of a grand New England-style yacht club at this lakeside hotel. Relax in the inviting elegance of a plush lobby replete with nautical touches, explore the whimsical Stormalong Bay and rent a variety of watercraft from Bayside Marina.”
What you can expect
- Learn about your analytics to understand where your traffic is coming from.
- Get an hands on workshop about SEO and Google Search Console.
- Discuss the latest trends in social media.
- Review best practices for specific social channels and implement them.
- Hear about collaborating with bloggers and brands for lasting partnerships.
- Advance your skills in storytelling to stand out among your peers.
- Understand how to optimize Pinterest to drive even more traffic to your site.
- Know what your audience is seeking and how to keep them coming back.
- Learn how to channel traffic from undiscovered resources.