More Than Just a Pretty Picture
Mastering Instagram for Growth and Engagement
A one-day conference focused entirely on Instagram in San Antonio, Texas with Carly Anderson, Jennifer Borget, and LaShawn Wiltz.
It’s more important than ever to grow and maintain an authentic audience on Instagram. Creative, beautiful, like-worthy photos help. But how do you maintain an account that consistently engages your current audience and continues earning new followers? And what steps should you take to keep your audience engaged, interested, and thirsty for more?
Learn from experts who have mastered the art and rhythm of storytelling and growth of their personal brands on Instagram. What guides them as they choose what to post each day. Where do they find ideas for the content they share? And how do they seek out those perfect photos and videos to add to an ever-growing stream of awesomeness? How have they adapted to changing technology and algorithms that affect which photos display in someone’s feed?
Join us in San Antonio for an entire day focused just on Instagram. Discover how these three professionals spot their photo-worthy moments, make an art and a sizable following of their Instagram content, and how this open doors to new opportunities.
Featured speakers
Carly Anderson is founder of Lipgloss and Crayons, a lifestyle brand that focuses on fashion for the every girl, female empowerment and body positivity, raising a daughter to be happy and confident, and family fun. Carly is passionate about empowering women to celebrate their beauty and to find confidence in every stage of life. Her #justwearthesuit community created a space where women can share their journeys and find encouragement along the way. Carly loves supporting women as they chase their dreams, and encourages them to do so with style and passion! Carly lives in Los Angeles with her musician hubby, and a sassy preschooler.
Jennifer Borget graduated with a degree in Communications from Brigham Young University, where she met and married her husband at the ripe old age of (almost) 19. She is a former journalist, and currently living her best life as a creator and mom of two. She loves writing, photography, and making videos. Jennifer works to make a difference and encourages others to cherish every day on Cherish 365, which has won awards for Best Photography and 2018 Mom Blog of the Year. She is constantly generating more ideas, and hopes her readers and followers find the inspiration to cherish their daily lives and document it through photographs, words, and more.
LaShawn Wiltz is the founder of Everyday Eyecandy where she blogs about finding simple solutions for busy working moms, motherhood, her life, and her passion for helping moms capturing everyday moments through photography. She is also currently Technology Editor for Mom2.com.
LaShawn is a 2018 Photography of the Year Iris Award winner, 2015 BlogHer Voices of the Year recipient, 2017 Mom 2.0 Summit Iris Award winner for Instagram of the Year. LaShawn’s work has been featured on the social media platforms of notable brands such as Shutterfly, BorrowLenses, and VSCO Cam. She has been featured in USA Today and Money Magazine. Based right outside of Atlanta, find LaShawn on Instagram, documenting her days as a wife and mom, coffee in one hand and her camera in the other.
Event location
“Steeped in history and charm, Hotel Valencia Riverwalk blends Spanish Colonial and Modern Mediterranean design with contemporary ideals. Our San Antonio downtown hotel’s location on the quiet part of the River Walk keeps you in the middle of the action without sacrificing tranquility.”
What you can expect
- Get the tips and tricks Instagram masters use to maximize their photo and video engagement.
- Determine what value you can offer to earn new followers.
- Elevate your own photography skills and knowledge.
- Master photo editing directly on your phone, and know why you should always post-process your photos.
- Know what to do differently with photos taken from your phone vs. a DSLR camera.
- Understand the latest Instagram algorithms and how they affect visibility of posts.
- Hear best practices for working with brands and how to implement them.
- See what brands look for in influencer marketing, and how you could turn a short-term project into a long-term relationship.
- Understand Instagram’s role in your overall social strategy.
- Learn how to adopt a consistent content schedule and compliment your feed with Instagram Stories.
